Consumer Behavior (10th Edition)

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Consumer Behavior (10th Edition)
by Leon Schiffman, Leslie Kanuk
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Consumer Behavior explores how the examination and application of consumer behavior is central to the planning, development, and implementation of marketing strategies.

  Consumer Behavior: Its Origin and Strategic and Applications; Introduction to the Consumer Research Process; Market Segmentation; Consumer Motivation; Personality and Consumer Behavior; Consumer Perception; Consumer Learning; Consumer Attitude Formation and Change; Communication and Consumer Behavior; The Family and Its Social Class Standing; Influence of Culture on Consumer Behavior; Subcultures and Consumer Behavior; Cross Cultural and Global Consumer Behavior; Diffusion of Innovations; Consumer Decision Making and Beyond; Consumers Social Responsibility and Green Marketing

For readers interested in studying consumer behavior and/or marketing.

• Rank: #8091 in Books
• Published on: 2009-08-07
• Original language: English
• Number of items: 1
• Dimensions: 10.87" h x .98" w x 8.50" l, 3.28 pounds
• Binding: Hardcover
• 600 pages