The Fine Print: How Big Companies Use "Plain English" to Rob You Blind

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The Fine Print: How Big Companies Use "Plain English" to Rob You Blind
by David Cay Johnston
(33)

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“No other modern country gives corporations the unfettered power found in America to gouge cus­tomers, shortchange workers, and erect barriers to fair play. A big reason is that so little of the news . . . addresses the private, government-approved mechanisms by which price gouging is employed to redistribute income upward.”

• Rank: #10718 in Books
• Published on: 2012-09-18
• Released on: 2012-09-18
• Original language: English
• Number of items: 1
• Dimensions: 9.25" h x 1.18" w x 6.22" l, 1.10 pounds
• Binding: Hardcover
• 320 pages

Moments of Truth

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Moments of Truth
by Jan Carlzon
(29)

New!: $13.00 $10.18 (as of 12/31/2012 04:39 PST)
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The president and CEO of Scandinavia Airlines (SAS) shows how to adapt to the new customer-driven economy.

• Rank: #285746 in Books
• Published on: 1989-02-15
• Released on: 1989-02-15
• Original language: English
• Number of items: 1
• Dimensions: 7.99" h x .43" w x 5.31" l, .26 pounds
• Binding: Paperback
• 160 pages

Consumer Behavior, Ninth Edition

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Consumer Behavior, Ninth Edition
by Michael R. Solomon
(6)

New!: $214.80 $75.18 (as of 12/30/2012 18:22 PST)
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Explore the "act of buying" and beyond.

Solomon goes beyond the discussion of why people buy things and explores how products, services, and consumption activities contribute to shape people’s social experiences.

The ninth edition includes cutting-edge topics and research in the ever-changing field of consumer behavior.

• Rank: #11745 in Books
• Published on: 2010-01-17
• Original language: English
• Number of items: 1
• Dimensions: 10.87" h x 1.18" w x 8.50" l, 3.57 pounds
• Binding: Hardcover
• 688 pages

The Connected Company

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The Connected Company
by Dave Gray, Thomas Vander Wal
(30)

New!: $24.99 $16.49 (as of 12/30/2012 09:52 PST)
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The future of work is already here.

Customers are adopting disruptive technologies faster than your company can adapt. When your customers are delighted, they can amplify your message in ways that were never before possible. But when your company’s performance runs short of what you’ve promised, customers can seize control of your brand message, spreading their disappointment and frustration faster than you can keep up.

To keep pace with today’s connected customers, your company must become a connected company. That means deeply engaging with workers, partners, and customers, changing how work is done, how you measure success, and how performance is rewarded. It requires a new way of thinking about your company: less like a machine to be controlled, and more like a complex, dynamic system that can learn and adapt over time.

Connected companies have the advantage, because they learn and move faster than their competitors. While others work in isolation, they link into rich networks of possibility and expand their influence.

Connected companies around the world are aggressively acquiring customers and disrupting the competition. In The Connected Company, we examine what they’re doing, how they’re doing it, and why it works. And we show you how your company can use the same principles to adapt—and thrive—in today’s ever-changing global marketplace.

• Rank: #152777 in Books
• Published on: 2012-09-18
• Original language: English
• Number of items: 1
• Dimensions: 8.50" h x 1.30" w x 5.51" l, 1.20 pounds
• Binding: Hardcover
• 304 pages

Consumer Behavior, Student Value Edition Plus 2012 MyMarketingLab with Pearson eText -- Access Card Package

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Consumer Behavior, Student Value Edition Plus 2012 MyMarketingLab with Pearson eText -- Access Card Package
by Michael R. Solomon

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• Rank: #462811 in Books
• Published on: 2012-12-05
• Original language: English
• Binding: Paperback

The Innovator's Dilemma: The Revolutionary Book That Will Change the Way You Do Business

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The Innovator's Dilemma: The Revolutionary Book That Will Change the Way You Do Business
by Clayton M. Christensen
(134)

New!: $17.99 $12.09 (as of 12/29/2012 16:29 PST)
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In this revolutionary bestseller, innovation expert Clayton M. Christensen says outstanding companies can do everything right and still lose their market leadership—or worse, disappear altogether. And not only does he prove what he says, but he tells others how to avoid a similar fate.

Focusing on “disruptive technology,” Christensen shows why most companies miss out on new waves of innovation. Whether in electronics or retailing, a successful company with established products will get pushed aside unless managers know when to abandon traditional business practices. Using the lessons of successes and failures from leading companies, The Innovator’s Dilemma presents a set of rules for capitalizing on the phenomenon of disruptive innovation.

Find out:

• When it is right not to listen to customers.
• When to invest in developing lower-performance products that promise lower margins.
• When to pursue small markets at the expense of seemingly larger and more lucrative ones.

Sharp, cogent, and provocative, The Innovator’s Dilemma is one of the most talked-about books of our time—and one no savvy manager or entrepreneur should be without.

• Rank: #2026 in Books
• Published on: 2011-10-04
• Released on: 2011-10-04
• Original language: English
• Number of items: 1
• Dimensions: .90" h x 5.30" w x 7.90" l, .50 pounds
• Binding: Paperback
• 336 pages

Delivering Happiness: A Path to Profits, Passion, and Purpose

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Delivering Happiness: A Path to Profits, Passion, and Purpose
by Tony Hsieh
(368)

New!: $23.99 $16.31 (as of 12/29/2012 08:16 PST)
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The visionary CEO of Zappos explains how an emphasis on corporate culture can lead to unprecedented success.

Pay new employees $2000 to quit. Make customer service the entire company, not just a department. Focus on company culture as the #1 priority. Apply research from the science of happiness to running a business. Help employees grow both personally and professionally. Seek to change the world. Oh, and make money too.

Sound crazy? It's all standard operating procedure at Zappos.com, the online retailer that's doing over $1 billion in gross merchandise sales every year.

In 1999, Tony Hsieh (pronounced Shay) sold LinkExchange, the company he co-founded, to Microsoft for $265 million. He then joined Zappos as an adviser and investor, and eventually became CEO.

In 2009, Zappos was listed as one of Fortune magazine's top 25 companies to work for, and was acquired by Amazon later that year in a deal valued at over $1.2 billion on the day of closing.

In his first book, Tony shares the different business lessons he learned in life, from a lemonade stand and pizza business through LinkExchange, Zappos, and more. Ultimately, he shows how using happiness as a framework can produce profits, passion, and purpose both in business and in life. (edited by author)

• Rank: #4021 in Books
• Published on: 2010-06-07
• Original language: English
• Number of items: 1
• Dimensions: 9.25" h x .98" w x 6.50" l, 1.04 pounds
• Binding: Hardcover
• 253 pages

Smile: Sell More with Amazing Customer Service

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Smile: Sell More with Amazing Customer Service
by Kirt Manecke
(3)

New!: $15.99 $12.47 (as of 12/26/2012 09:36 PST)
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A quick, easy-to-read customer service and sales guidebook to help employers and employees instantly delight customers and dramatically increase sales or donations! Smile is a crash course (read it in 60-minutes or less) in customer service and sales (and fundraising). Packed with invaluable tips and advice, Smile’s simple, practical approach will help you sell more, starting today. A quick, 60-minute read, it could easily be the best one-hour gift you ever give yourself or your employees. You can read straight through or consult the Table of Contents to find the tips you most need to work on. If you’re using this book to train new employees or current staff, choose one or two concepts to practice each day or each week – it’s easy to implement! Don't have a training program or training manual? Let Smile be your trainer! Create profitable, lifelong customers in 60 minutes or less!

• Rank: #245738 in Books
• Published on: 2012-11-29
• Original language: English
• Number of items: 1
• Binding: Paperback
• 116 pages